director Mat Maitland
animation Paul Plowman
music Buffalo Tide
Another exciting visual by Mat Maitland for the new Printemps inside the Carrousel du Louvre in Paris.
"The screen of the site-specific video installation is housed inside two mirrored hexagonal prisms located outside the entrance of the Printemps. Designer products are placed in the centre to give the view the feeling of collision between fashion and visually daring images." Indeed! Watch just the video here, you won't be sorry!
To celebrate the new Resort 2013 collection, Kenzo commissioned London based illustrator and art director Mat Maitland to create a small film bringing to life clothes and accessories. His image range and repertoire of obsessions (wild animals, pop colours, patterns etc) perfectly interlock with Kenzo’s spirit, echoing some of the brand’s own codes. Compellingly original, the viral plunges us into an intriguing and electric parallel universe in which a striking looking Kenzo girl appears to live. The brand’s prints are sometimes juxtaposed on the model’s face, leopards are running wild, almost fluorescent snakes make their way through these chaotic and hazardous looking landscapes: all these elements blend together to create a surreal interpretation with an expertly controlled pulse. Energetic and exciting, this is an absorbing and very cool little composition proving that Humberto Leon and Carol Lim are once again doing it extremely right!
So excited to share this video from Mat Maitland. Most known as an art director in the music world - Goldfrapp, Beck, Basement Jaxx, Mark Ronson, Das Pop, Michael Jackson to name a few - I'm glad to see he is expanding into the fashion world. Can't wait to see what else he comes up with! You can read an interview with him here. And check out his lovely lady's site as well. (I'm obsessed with their cat) (I don't even like cats)
